John Lennon, Michael Jackson, Elvis Presley and all the other music stars would be happy to hear their songs are best sellers. No, not in 50', 60', 70' or 80', no, now, in 2012.
Last news gives us a panoramic view of a strange situation: according to Nielsen, the old music republished has sold more than the new ones. The old musics republished in cd, mp3 and vinils work better. 51% against the 49%. In Italy is the same story, even worst: 65% old and only 35% new.
So, Lady Gaga? Coldplay? Maroon Five? Nothing. In the youngers' Ipods it's easier to find Beatles or Pink Floyd than Katy Perry.
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Maybe John's happy. People continue to dream peacy thanks to his music. In 2012. |
But the issue is another one. It doesn't matter what people listen, the question is... why?
Let's try to answer.
1) Music is not only a bunch of notes. Music is the powerful way our mind use to write informations. Those informations are our events, our life, our memories. And thanks to the music we can easily remember an event from our past.
The first love? 'No limits' by 2Unlimited.
The first kiss? "Short Dick Man" by... i don't know.
The first sex? "Smack my bitch up" by Prodigy.
Ok, maybe my favourite music is not the best... ehehehe... but do you understand?
Why our teenagers should prefer "Hey Jude" or "Heal the world" or "Love me tender" as the soundtrack of their first kiss?
Answer: nostalgia is better than creativity
A song from the past has a story. Listening it you can dream a world, you're able to go into a specific world. A past world. For example. Close your eyes and play a song like... you know... "Imagine". Suddenly you see hippies, flowers into guns, John Lennon who says 'Make love don't make the war".
Now.
Close your eyes and play "Call me Maybe", this summer success: what do you see? Nothing. Maybe dark because of your eyes closed or maybe the memory of this afternoon while you were reading "50 shades of Grey" on the sands or in the subway.
This is the point: a song from the past remember you something. A song from the present doesn't remember you anything.
Nostalgia vs. Modernity (that means Creativity): 1-0
Cause this means remember an event is better than creating a new one.
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5 seconds: who's this completely anonymous girl? |
2) Once upon a time the top ten was made by artists like Joan Baez, Bob Dylan, Pink Floyd, Rolling Stones, Deep Purple, Acdc, Queen, Patti Smith, Lou Reed, Police and so on.
Everyone of these has changed the music. For their political involvement, for their talent, for their new way to make music, for their creativity.
Now the top ten is composed by Rihanna, Katy Perry, Lady Gaga and so on. Everything seems a copy. Everything looks like something already heard. Not original, funny music, yeah, but anything else.
Answer: new music is rubbish.
The moderns are just a copy remastered. Infact, it's easy to hear musicians tell they have myths from the past.
So, Beatles remastered are better than 'One Direction'
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Music is emotion. This is from Woodstock... it wasn't music. It was story. Could we say the same for a Rihanna's concert like... this?
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Is she touching herself? Is she masturbating? I don't know. But this is from a concert of her. |
3) Especially during the teenage is important to create our own personality. So, for having an independence, for feeling nice and smart it's easy to go over what others like.
Come on, it's cool say 'Oh my gosh, do you really listen to Carly Lae Japsen? Come on, she sucks. She's just a copy. Patti Smith or some other Woodstock's stars are better'.
Answer: new artists aren't credible and fashioned.
They work a lot on their public image, on their style (Lady Gaga... uff.. she doesn't know what else to do, she's done everything possible to catch the general attention) but the misterious alone around the legendary myths from the past is very difficult to destroy.
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Wearing meat. Ok. What's the next step? Walking with her pajamas o naked? Already done. |
No memories, poor quality and no credibility.
What should modern music do to have new chances to survive? I don't know. Surely, the past is better and this should be a big alarm for the major. They shouldn't think about piracy, they should think about quality, creativity, a new start. Or accept that past is better. It's already happened for jazz & blues music (where there are thousand artists who produce new cds, but the best sellers are still Duke Ellington, Benny Goodman and so on) or Classic music (how many orchestras? How many composers? And every camera in the world plays Mozart, Beethoven Tchajkovsky and so on: is it possible anyone has composed something better than "The Nutcracker"?). The same will be for pop music.
Or not?